Microsoft shared the stage with EA Sports to announce the release of  Kinect voice recognition for two of its biggest franchises, FIFA and Madden. The titles will be available in multiple languages and dialect. EA introduced its new and improved Madden title with a little help from NFL Hall of Fame quarterback Joe Montana. This release represents the biggest investment in gameplay in history. The Kinect integration allows players to call out plays and individual players, make audibles, and call “hike.” The Kinect integration works on offense and defense. Madden 13 with Kinect will be available in stores on August 28. [E3 Live]