No one's ever accused New York City of being soft. But New York tech, on the other hand, has gotten that rep. All too often, the city's startups have been built on the shoulders of technology developed on the West Coast. Meanwhile New York's homegrown tech talent has eschewed the start-up community and instead followed the money: to media, advertising, and Wall Street.
Mobile advertising is a joke. Mobile video advertising has been some of the worst of any category, in terms of disruption and ineffectiveness. For all the promise of mobile devices extending Web browsing and content consumption to an anywhere, anytime experience, the inability of brands to effectively deliver their marketing messages is like an albatross hanging around the neck of the entire sector.