Moovit expands by relying on the crowd
Moovit, a crowdsourced public transit service that recently announced a partnership with TIM Brazil to spur growth in one of its most important markets, today announced that it has accrued over 2 million users in Latin America and western Europe. (The company had just 600,000 users in March.) Those users are said to be contributing 10 million "reports" about bus routes, station cleanliness, and other public transportation-related goodies every day.
That's not all they're contributing, however. Moovit also relies on volunteers from "the crowd" to help manage its Twitter accounts and support emails, encourage growth in their cities, and translate the app into their native language. That sound you just heard is every social media manager, user acquisitions specialist, and professional translator simultaneously going into conniptions.
"Providing an application for free that provides value on a daily basis makes the crowd very much involved. People are willing to help us with translation, people are willing to help us with talking to other people and telling us what we should do next," says Moovit CEO Nir Erez.
"It's not enough that you translate and localize your application to different languages," he says. "The interaction with your users is the most important thing and requires the most effort and resources."
Moovit currently operates in 65 cities -- the company plans to expand in Asia and other public transit-dependent countries to reach 100 by the end of this year. It will also allow users to add more "soft" information, such as the status of a bus' air conditioning system or vacant seats, as it grows. And, in order to do all that, the company will continue to appeal to the very crowd it's attempting to serve.
[Image Credit: Ivan McClellan Photography]