NightUp updates just in time to help club-goers fight holiday dread
By now you've probably finished opening your presents, eating your holiday meal, and drinking the necessary amount of wine to survive yet another family gathering. (Don't worry, nobody but your uptight aunt is judging you.)
But just in case you decided to skip the holiday, here's an app update that might help you and your friends go to "da club" and "get crunk" or whatever it is you club-goers say nowadays. That update is a grand redesign of NightUp, a nightclub-discovery app meant for the surprisingly under-served New York crowd.
Before we go any further, allow me to get one thing out of the way: I am not the type of person who goes to clubs. I prefer quiet places, I'm happily engaged, and the only "clubs" in the frozen tundra known as upstate New York are at least an hour away. On the list of NightUp's potential users, I'm further down the list than the 103-year-old woman who answered a flurry of questions on Reddit earlier this week.
That being said, it's easy enough to see when an app update will benefit its users. Is the user interface better than before? Yes. Are the new features, which make transactions more secure and allow users to send invitations to their friends, likely to appeal to the app's core audience? My understanding is that people don't enjoy insecure transactions and do enjoy other people's company as they sip on overpriced alcohol, so the answer to that question is also yes.
It doesn't hurt that the app is conceptually similar to OpenTable, Seamless, and any number of apps that allow people to message their friends. NightUp users rely on the app to find a place to go, order something to drink once they get there, and make plans with their friends.
"The idea is to combine all the necessary elements in the nightlife space and give the user the best possible experience when they’re planning on going out and having a good time," says NightUp co-founder Lucky Gobindram. "It should become synonymous with going out."
So what are you waiting for? It's the holiday, and there's bound to be someone else hoping to dance and drink their troubles away. That's gotta beat sitting in your apartment and watching "Home Alone" because some Tumblr blog said that Macaulay Culkin is your spirit animal.
[Image source: Thinkstock]