Pando

"The Wrong Kind of Money"

By Sarah Lacy , written on November 22, 2017

From The Lessons from the Trenches Desk

To much of the world the venture capital ecosystem is kind of an economic miracle.

You decide to start a company. Maybe you sketch out on a napkin what it could look like. Maybe you put together a slide deck about the promise. And if you’re lucky, you are able to sell stock in a company that didn’t exist the day before for millions of dollars.

It de-risks starting a company, because you can still get paid, you can hire, you can have resources to grow, and you have a year or so of runway to try.

Of course, the fairytale rarely lasts…

In this episode of our podcast “Beyond the Series B: How the Giants of Silicon Valley Made it” we collect stories of Elon Musk, Fred Wilson, Brian Chesky, Kevin Systrom, Aaron Levie, Sophia Amorusa, Michelle Zatlyn, Julie Hanna, Susan Lyne, to talk about the money you shouldn’t take. When the deal really is too good to be true.

Spoiler: Most of the founders in the unicorn era haven’t been adhering to much of this advice.