10% of Trump’s campaign traffic comes from a Spanish sports website
How far right websites and...Spanish sports...are driving Trump's campaign
Using data from web analytics firm SimilarWeb, a study by Axios has revealed that traffic to Trump’s presidential website is over 4x greater than traffic to Biden’s presidential website, with Trump receiving 14.9 million visits in July, while Biden received only 3.6 million.
The top website driving traffic to Biden’s campaign is fundraising platform ActBlue. This drives 65.4% of traffic, and suggests that most of the people who end up on Biden’s website have already donated to his campaign. The rest of the traffic is driven by a large number of mainstream news outlets.
Meanwhile, the site driving the most traffic to Trump’s campaign is The Gateway Pundit, a far-right conspiracy-hawking website, owned by Jim Hoft, a man who has repeatedly been branded "the worst man on the internet". When it comes to playing fast and loose with the truth, Hoft could give even Trump a run for his money.
The Gateway Pundit -- which has recently been under fire for making false claims that Anthony Fauci is “due to make millions” on a COVID-19 vaccine -- drove 31% of Trump’s traffic from May to July this year. The website has a stellar reputation for misidentifying perpetrators of shootings and terror attacks and is full of falsehoods, conspiracy theories and propaganda.
Citizen Free Press, a website that drives traffic to posts using outlandish clickbait headlines such as ‘Shanked with American flagpole’ and ‘Bye bye commie scum’, is close behind, accounting for 27.1% of Trump’s traffic.
And then it gets weirder.
The third biggest referrer to Trump’s website, driving 10.8% of Trump’s overall traffic, is Spanish national daily sport newspaper, Marca, which is owned by Unidad Editorial.
Marca is a Spanish national daily sports newspaper that focuses primarily on football, and the activities of popular teams including Real Madrid, FC Barcelona, and Atletico Madrid.
Over 2,500,000 people read the newspaper each day, making it the most popular daily newspaper in Spain. It's far from the “dark, hardcore rightwing fringes of the internet” that Director of Rapid Response for the Biden campaign, Andrew Bates, has suggested is driving Trump’s campaign.
In fourth place, driving 5% of traffic, is Nigerian newspaper, the Daily Post. According to its Wikipedia page, which it looks like the Daily Post has probably written itself, the outlet has "set a standard in the rating of the new media as it has professionally upheld journalism ethics through fair and balanced rapportage".
I was surprised to find that this website had driven so much traffic to Trump’s campaign, given that a search for ‘Trump’ on their website tried to send me to Amazon:
Finally, the study lists white nationalist, anti-immigration website VDARE, and so-called ‘free-speech social network’, Parler, and even Wikipedia. Combined, these websites drive just under 10% of Trump’s traffic.
One of the main ways such unpopular candidates stand a chance is through pushing their candidate hard through relentless messaging to their allies.
Hyping up his allies is possibly the only thing that Trump has excelled at throughout his presidency -- but it’s the only thing he needs to focus on to make sure he wins again in November.