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Facebook just went full circle and launched 'Campus'

Imagine being in the Zoom call and trying to keep a straight face when Facebook announced that it was launching...Facebook.

By Aimee Pearcy , written on September 10, 2020

From The News Desk

Having thoroughly demolished democracy, Facebook is panicking that kids and teens might not want to use it anymore.

In a desperate attempt try and grab the youths back from the clutches of TikTok, and Snapchat, Facebook has slithered back to what it was originally designed for: helping college students to interact with their peers at school. 

Earlier today, Facebook announced that it will be launching 'Campus': a new platform that will allow students to connect with classmates and take part in college life -- even if they’re not at school. 

"This year, students across the country are facing new challenges as some campuses shift to partial or full-time remote learning, so it’s more important than ever to find a way to stay connected to college life," Facebook said in its announcement.

Students will be able to use the Campus directory to find classmates who share their major, classes, and graduation year based on the Campus profile information they have provided. They'll also be able to find and join Groups and Events that are part of their school. 

Interestingly, advertisers won't be able to specifically target Facebook Campus users directly -- but they will be able to target them by interest as part of Facebook's advertising business.

The platform will require a .edu school email address to join and will run within a dedicated section of the Facebook app. Right now, it's only available at 30 U.S. colleges, but the Facebook hopes to increase this over time. 

In a few years, they might even decide to expand and open Facebook Campus up to everyone.