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The last few days, the tech blogosphere has been munching on its own tail, with bloggers on all sides pissing and moaning about how awful a job everyone else is doing at covering the goings on in our little world.
Say that, for the past five or ten years, you've poured your life into a startup. Say it's not consumer-facing and flies just below the mainstream radar. Still, you've raised venture capital, picked up clients, and actually gained some traction. Maybe even disrupted something.
Inflection may be the hottest Silicon Valley company you've never heard of. That's largely because they've invested all their time in just building a big business, and almost none of it in talking about it.
MySpace added one million users this month, a pleasantly surprising development for new owners Specific Media and CEO Tim Vanderhook. The social network, which seemed doomed to atrophy under News Corp.'s ownership, attributes this sudden growth to MySpace's music player, a feature it added in December.
A few nights ago, with the entire team in town for the first PandoMonthly event, Sarah organized a dinner at Blue Plate in San Francisco. As an occasional contributor, I decided to gate-crash. And I'm glad I did -- because during the meal, investor Andrew Anker told a story that really resonated.
The headline calls attention to everything that's wrong with how businesses measure engagement in social media today. Businesses that invest any level of marketing resources in networks such as Facebook, Twitter, Google+ and the like (get it?) are being groomed to focus on soft metrics instead of the relevant activity that signals the strength and worth of a community.
For the sake of all that’s right and good in the world, BillGuard should become wildly successful.
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