Brant Cooper and Patrick Vlaskovits
Here’s a popular misconception: To be an entrepreneurial visionary, you need a unique idea and the ability to envision it as a future product. You need to see that thing that is invisible to others yet teasingly stares at you. You need to go big or go home. You must dedicate yourself, your life, to your idea. Because only you have heard its call, and because this beautiful, singular, and painstakingly detailed vision burns brightly in your brain.
If you are like most entrepreneurs, you should build a “minimum viable product.”
Whether you are a government entity attempting to grow a startup ecosystem, a university trying to commercialize technology, a big business intent on reinvigorating (or saving) your business, or an entrepreneur seeking to change the world, you're likely using old-school, 20th-century “innovation” methods in a new, unrecognizable, global economy. In other words, you employ investors, consultants, professors, C-level executives, enterprise board members, and other luminaries who have an impressive track record of crushing it.