Pando

Brian Solis

Brian is the author of the new book "The End of Business as Usual" and a principal analyst at Altimeter Group, a research based advisory firm specializing in enterprise strategy and disruptive technology. Connect with him on Twitter, LinkedInFacebook, and Google+.

  1. Infographics Are Not a Social Media Strategy

    I can't be the only one to notice this... Infographics, "viral" videos, Like and Retweet campaigns, they all seem to be trying a bit too hard lately. For example, most infographics I see today are no more than visual press releases with graphical elements tied to information...and then more information...but wait, then more information.

    By Brian Solis , written on

    From the News desk

  2. Investing in the Mobile Enterprise

    Your customers are not only becoming increasingly social. Their digital lifestyle is fueled by mobile devices. Whether it's a smart phone or a tablet, they are masters of the small screen experience and accomplished in the art of communicating with both their thumbs and their voice. The most riveting facet of the mobile revolution is not only what we're witnessing, it's what we're missing in these important times of transformation.

    By Brian Solis , written on

    From the News desk

  3. Who Uses Twitter Anyway?

    The days of "I don't get Twitter" may be over. Tweets are now a form of self-expression among connected consumers, and it is this connected generation that continues to grow in size and influence year over year. Much in the same way that texting is a natural form of conversation, Twitter is now reflective of how millions of people are connecting and communicating.

    By Brian Solis , written on

    From the News desk

  4. Facebook Takes Action, Introduces Action Links to the Open Graph

    In September 2011 at its f8 Developer Conference, Facebook introduced the social world to frictionless sharing and Action Verbs. With the rollout of its Open Graph, the 900 million strong social network declared that the future of engagement would be driven by both implicit and explicit actions. Explicit actions require the user to click a button such as "Like," "Share," "Recommend," or "Comment." Implicit actions, on the other hand, only require that the user run an app designed using the Open Graph platform where updates (or Action Verbs) are sent to the timeline automagically depending on what the app is designed to do.

    By Brian Solis , written on

    From the News desk

  5. Dear [Insert Business Name], What's Your Promise?

    You say you want to get closer to customers, but your actions are different than your words.

    By Brian Solis , written on

    From the News desk

  6. 4 Areas Where Facebook Must Focus Post-IPO

    Mark Zuckerberg and 900 million of his friends hit Wall Street with America's largest IPO and once again made history. Facebook's first trade was $42.05 giving the social network a valuation of ~$115 billion. In the process, Zuckerberg became the 29th-richest man in the world with another half dozen employees also becoming billionaires. It's also estimated that U2's Bono will make more from his investment in Facebook than in his entire 30-year music career.

    By Brian Solis , written on

    From the News desk

  7. Should Financial Institutions "Like" the Dodd-Frank Act?

    Over the course of the last year, I have spent a great deal of time working with several financial institutions as a result of the Dodd-Frank Wall Street Reform and Consumer Protection Act. Why? Well, Dodd-Frank introduced the most dramatic financial regulatory reform measures since The Great Depression.

    By Brian Solis , written on

    From the News desk

  8. Lights, Camera, Action: How Social Media Changes the Entertainment Experience

    Social media is more than a digital water cooler for TV and movies. The global conversation that takes place around events and the experiences people share based on what they watch teaches us about consumer preferences. More importantly, their activity influences behavior. Behavior counts for everything. Studying it is just the beginning of course. In order to understand and eventually steer behavior, we must translate activity into insights and in turn, translate insights into actionable strategies and programs.

    By Brian Solis , written on

    From the News desk

  1. Go to page 1.
  2. Go to page 2.
  3. Go to page 3.