Pando

Bryan Goldberg

  1. Search traffic vs. social traffic -- It’s not equal

    In the last two years, traffic from social -- and Facebook in particular -- has become the real deal for publishers. According to Mary Meeker’s Internet Trends report, the number of content "shares" has increased by nine times over the last five years, and has nearly doubled this year alone.

    By Bryan Goldberg

    From the News desk

  2. The biggest problem with secondaries

    This week, the news broke that the red-hot, incredulity-inspiring, addictive, cute-logoed “company” known as SnapChat had raised a gigantic round of funding. The story is far too massive to stay in the headlines for only one day, and so the next big point of chatter is their secondary.

    By Bryan Goldberg

    From the News desk

  3. Traffic growth should be a marathon, not a sprint

    There was a time when a person hoped to never use the word “viral” in connection with their lives. And I miss those days.

    By Bryan Goldberg

    From the News desk

  4. A San Francisco rent control parable

    In a few months, I plan to leave San Francisco for good, and I may very well rent out my apartment. In fact, given the recent surge in rent prices, I would be a fool not to.

    By Bryan Goldberg

    From the News desk

  5. The deep, dark secret of SEO

    During the last five years, many of the most successful content sites have been associated with -- or pejoratively accused of employing -- search engine optimization (SEO).

    By Bryan Goldberg

    From the News desk

  6. Dear VCs: Here’s the first thing to look at in a media deal

    Venture Capitalists tend to ask a lot of questions. And when they are looking at media deals -- which are intimidating in their unpredictability -- they ask a ton of questions. But they can save themselves a lot of time, because there is one question that is so important that it should really be the first one they ask.

    By Bryan Goldberg

    From the News desk

  7. How much does your college degree matter?

    With unemployment for young people still at elevated levels, and so many career paths basically obsolete, the “college debate” is in full force.

    By Bryan Goldberg

    From the News desk

  8. Together, we can eradicate taxis...

    I remember a story from four years ago, when UberCab was the newest thing. That was before it had a massive valuation, before Travis Kalanick was CEO, and before it changed its name to escape one of its countless legal brouhahas.

    By Bryan Goldberg

    From the News desk

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