"What are some good books about product management?" is a frequent question for designers and engineers, especially those who are first-time founders. While there are any number of volumes you can peruse about agile development, team building, roadmaps or whatever skill you want to acquire, the art of product design is more elusive. If you're really going for 9th level blackbelt Caine kung-fu, you need to head off the beaten path and find not tips, tricks and tactics, but inspiration and anthropology. Absorb truths about science and people to identify needs based on the human condition, not a market analysis.
Startups look at the world without any baggage or legacy while most institutions lumber under historical constraints ranging from “that’s the way we’ve always done it” to Christensen’s Disruptive Innovation. In our #Reinventing series, Hunter Walk will apply the question “how would it look if it started today” to existing products, companies and ideas.