Pando

Kirk Cheyfitz

Kirk Cheyfitz is a marketer, consultant, journalist, speaker and co-founder of Story Worldwide, the original post-advertising agency.

  1. The dishonesty of that Cadillac Ad

    Lovers. Fighters. Leaders. Shut up, Cadillac.

    By Kirk Cheyfitz , written on

    From the Murder desk

  2. The feds, native ads, and truly deceptive practices

    This is the twisted tale of why so-called “native advertising” is a dead end for publishers, a passing fad in the slow demise of traditional advertising, and a deceptive view of what’s really happening in digital media.

    By Kirk Cheyfitz , written on

    From the News desk

  3. America can kiss its ass and consumer economy goodbye: The view from dystopia

    This is part of PandoDaily’s “Dispatches from the future” series where we share prognostications on what may lie ahead. We encourage you to share your predictions in the comments or email editor Adam Penenberg ([email protected]) with ideas for your own guest posts, which we might publish.

    By Kirk Cheyfitz , written on

    From the News desk

  4. Getting the news into "brand newsrooms"

    Celebrating Oreo’s now-famous twi-jacking (Or is it “twit-jacking?”) of the Super Bowl for the brand’s own milk-and-cookies purposes, the ad business erupted early this year with ecstatic chatter about so-called “brand newsrooms.” While the chatter focused in minute detail on brands and to a lesser extent on rooms, there was virtually nothing about what constitutes news.

    By Kirk Cheyfitz , written on

    From the News desk

  5. "Showrooming" and the blurring line between physical and digital retail

    You know something’s happening when Walmart, the Bentonville icon for traditional retailing, suddenly attracts warm hugs and kisses from techland.

    By Kirk Cheyfitz , written on

    From the News desk

  6. The best online ads of 2012 weren’t ads

    It was a hell of a year for the online ad biz: “Native” became a famous kind of advertising. We began measuring the multiplied marketing power of shared media. We vilified Facebook mercilessly for not being old-fashioned enough (i.e., not running enough “ads” to satisfy Wall Street), and we watched unsurprised as online ad spending became a sure bet to beat print ad spending in the US and, soon, globally.

    By Kirk Cheyfitz , written on

    From the News desk

  7. Native advertising will fail if it means "Let’s lie to the natives"

    As an advertising executive and popularizer of the term “post-advertising,” I begrudgingly accept “native advertising” as the latest buzzword du jour. Over the past month, the term has propagated across the pages (paper and virtual) of Techcrunch, Adweek, Advertising Age, PandoDaily, and so on. It’s even appeared on the UK blog of Econsultancy, though virtually no one in UK content marketing had heard the term “native advertising” when I asked around at an industry summit this week.

    By Kirk Cheyfitz , written on

    From the News desk

  8. Resistance is futile. Yet, they resist: How Madison Ave. wastes clients’ money by denying reality

    I think I just proved that Facebook is roughly 100 times more efficient than primetime TV at spreading advertising messages. Now I’m trying to figure out why almost no one in adland cares.

    By Kirk Cheyfitz , written on

    From the News desk