For the first time to my knowledge, a tech company with brand name Silicon Valley investors appeared on this week’s episode of the hit TV show, Shark Tank. Venice Beach based music education software company and 2010 TC Disrupt People's Choice Winner, Miso Media, shrewdly took full advantage of the 15 minutes of primetime airtime. Not only did they seek a possible investment from the show’s “filthy rich investors,” but more importantly the company’s CEO and founder, Aviv Grill, droped a few impressive names for America, including recent investor Google Ventures, as well as celebrity musician advisors Justin Timberlake and Ingrid Michaelson, the latter of whom performed live for the Sharks.
As the second largest city in the United States and home to many of its finest universities, as well as the entertainment industry, many would argue that Los Angeles has long been an underachiever in the arena of technology and startups. If the events of the last twelve months are any indication, this trend is poised to change for the better.