Rajat Paharia

Widely recognized as the father of gamification, Rajat is author of the New York Times and Wall Street Journal best-seller "Loyalty 3.0: How to Revolutionize Customer and Employee Engagement with Big Data and Gamification," and is founder and chief product officer of Bunchball. Catch him Nov. 19 n San Francisco, where he’ll address Dreamforce ’13 on how to engage customers and employees with -- you guessed it -- Loyalty 3.0 principles.
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