Stuart Wall, Guest Contributor
Stuart Wall is Founder and CEO of Signpost, automated CRM software that empowers local businesses to build lasting customer relationships using email, mobile and social channels. He is passionate about small businesses and is a frequent contributor on local marketing for Venturebeat, Entrepreneur, Huffington Post and Business Insider.
Editor’s note: This is a guest post by Stuart Wall, founder and CEO of Signpost. The post went through Pando’s usual editorial process and Mr Wall was not paid for his work.