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The Apple Desk

  1. Epic games is suing Apple for removing Fortnite from the App Store

    Epic, apparently done with Apple’s App Store shenanigans, just got Fortnite removed by implementing a new payment mechanism.

    By Aimee Pearcy , written on

    From the Apple desk

  2. WWDC20 shows us where Apple is taking the Mac

    First impressions are just that, and it’s going to take time to process through all of the things Apple announced on Monday in the opening keynote of its annual Worldwide Developers Conference (WWDC).

    By John Sherrod , written on

    From the Apple desk

  3. 'Picking a fight' with Apple was always Basecamp's marketing strategy

    “If you think a competitor sucks, say so. When you do that, you'll find that others who agree with you will rally to your side. Being the anti-______ is a great way to differentiate yourself and attract followers.”

    By Aimee Pearcy , written on

    From the Apple desk

  4. What We Learned About Editors vs. Algorithms from 4,000 Stories in Apple News

    If you check Apple News on June 4th, you'd find a “Spotlight” about the U.S. protests that features rights for protestors, educational resources, mental health resources for BIPOC, and a list of organizations where you can donate to support racial justice:

    By Jack Bandy , written on

    From the Apple desk

  5. Should Apple buy search engine DuckDuckGo?

    Financial analysts are always urging Apple to spend some of its massive pile of cash on large company acquisitions. Apple rarely does that. They do often purchase small companies, usually to gain access to their talent and intellectual property.

    By John Sherrod , written on

    From the Apple desk