The Ecommerce Desk

  1. When it comes to social commerce, influencers and Twitch streamers are thriving

    Atarabyte is a Twitch streamer living in South Korea who is currently doing daily streams on Amazon Live. She started last year when the platform was just taking off, and she has come a long way since she first started streaming on Justin.TV ten years ago.

    By Aimee Pearcy , written on

    From the Ecommerce desk

  2. A Tale of Two Streets: Supreme vs Madhappy

    I’ve long admired how streetwear brand Supreme has built a brand centered around hyper-exclusivity and downtown cool, to the point where consumers are willing to camp outside their stores and crash their websites.

    By Jerry Lu , written on

    From the Ecommerce desk

  3. Microsoft is closing all of its retail stores

    Last Friday, Microsoft announced in a blog post titled, “Microsoft Store announces new approach to retail” that it is closing its 83 retail stores. As I was composing the headline to my own blog post, my wife looked at me and said, “I didn’t even know Microsoft had retail stores.” And that’s probably the same thought a lot of people had when they saw this news.

    By John Sherrod , written on

    From the Ecommerce desk

  4. Bezar takes on Etsy, without the Birds or the Beards

    Bezar founder and CEO Bradford Shellhammer reveals the critical next plank in his bridge to escape former company Fab's fate. Can it work?

    By Sarah Lacy , written on

    From the Ecommerce desk

  5. Flash Sales finally meet their sad end… in the arms of QVC

    Cursed by an inflated IPO valuation, Zulily ends up where no startup wants to be.

    By Kevin Kelleher , written on

    From the Ecommerce desk