Pando

What's in a Name?

  1. What's In A Name: PandoLIVE is not to be confused with Pan D'Olive

    For the past month or so, Pando's "What's In A Name?" series has been examining the importance of choosing the right name for your startup or product.

    By Paul Bradley Carr , written on

    From the News desk

  2. What's In A Name? The fading tyranny of dot com

    We’ve all been there. We click on a link, but then pause a second. There’s a “.net” or a “.org” at the end of the address. We think against our better nature, “What is this, amateur hour?” Doesn’t this company understand how the Internet works?

    By James Robinson , written on

    From the News desk

  3. What's In A Name: Sometimes you've got to call in the name whisperer

    Molly Davis has a unique job. As a communications strategist for MetaDesign -- a global design firm with a base in San Francisco which specializes in reshaping corporate identities and creating new "brand worlds" -- part of her dominion is helping lost companies refocus in their quest for the perfect name. When I reached her to talk, she was currently helping four companies on this journey. As she explained to me, it's a visual, as well as a written process, spurring the creative process by creating boundaries, examining meaning and trying to tell a long story in one word.

    By James Robinson , written on

    From the News desk

  4. What's In A Name: "Semantic satiation" and the art of choosing a perfect company name

    It’s a slightly unusual feeling that we’ve all been struck with. We say some common everyday word one too many times and it suddenly loses all meaning. It just feels peculiar, like gibberish almost. (Tennis. Te-nnis! TENNIS. Ten-nis?) The phenomenon is so commonplace that it has inspired a gag on the most mainstream of mainstream sitcoms, like Friends and How I Met Your Mother.

    By James Robinson , written on

    From the News desk

  5. What's In A Name?: Meet the name doctor of HAXLR8R

    As the founder of HAXLR8R, a Shenzhen based accelerator for hardware startups, Cyril Ebersweiler often finds himself in the trenches with young founders working with them to fix a horrible product name, or find a name that better fits a particular product.

    By James Robinson , written on

    From the News desk

  6. What's In A Name?: 2014 was not a good year for your mobile payments service to be named "ISIS"

    [Editor's note: This is the first in a new Pando series called "What's In A Name?" in which we look at the stories behind how some of tech's biggest companies got their names. The series is sponsored by Braintree, so you'll only see their ads around "What's In A Name?" pieces. But the series was conceived, commissioned and edited entirely by Pando. Braintree had no input whatsoever in the editorial. For more on our policy towards single sponsor series like this one, see here.]

    By James Robinson , written on

    From the News desk