FAKEGRIMLOCK, the anonymous startup-loving, comment-posting, giant robot dinosaur is moving one step further into the light today: He is now advising fundraising startup GiveForward in an official capacity, the company announced.
For those that are unaware, FAKEGRIMLOCK is a mythical startup loving dinosaur that somehow exists in the real world. Initially created in the Fall of 2010, FAKEGRIMLOCK is known in the startup community for commenting on blogs like Fred Wilson’s AVC, Brad Feld’s blog, and Eric Ries’ blog. He also semi-regularly contributes guest posts to the above blogs. Sadly, he does not comment on PandoDaily, as he only uses the Disqus commenting system. He also recently made an in-person appearance at SXSW.
As with most giant, robot dinosaurs, FAKEGRIMLOCK appreciates anonymity. And this may explain why he hasn’t advised a startup up until now. (And, you know, because most startups tend to shy away from giant, robot dinosaurs). However, GiveForward was apparently too big a draw for the dinosaur to turn down.
Unlike FAKEGRIMLOCK, GiveForward is far less secretive with its activities. The company provides a means for people to donate to social causes and individual charities, along the lines of Kickstarter. For example, one ongoing fundraising project is “Help Hannah Breathe,” which is working to raise $50,000 to help a 20-month old baby receive a trachea transplant. It is the sort of site that is hard to resist helping out, which is apparently what drew FAKEGRIMLOCK out from the cold.
GiveForward provided this statement as the news came out with FAKEGRIMLOCK signing off, stating in the usual FAKEGRIMLOCK caps-locked, grammar-impaired method:
GIVEFORWARD THRILLED TO ANNOUNCE FAKE GRIMLOCK JOINING TEAM AS ADVISOR! GRIMLOCK MAKE GIVEFORWARD EVEN MORE AWESOME THAN IS NOW, IF POSSIBLE. HE PROVIDE GIVEFORWARD ADVICE ON LEAN STARTUP, TWITTERING, AND BACON
GIVEFORWARD NOW ON PERMANENT NO-EAT-FRIDAY LIST
This is an unusual step for a company to make. But judging from FAKEGRIMLOCK’s following — 8,000 followers on Twitter, which is a lot for a fictional character — the dinosaur knows a thing or two about marketing, and knows how to do it on a nonexistent budget. Talking to one close acquaintance of the dinosaur, a source said that “his product instincts are excellent,” which should prove useful to GiveForward in the long run.
Assuming he doesn’t eat the staff.
[Update: Changed the attribution of the above quote to reflect that the quote was written by GiveForward and not FAKEGRIMLOCK]