About one week before I started working at PandoDaily, Sarah was tipped off that Voxer, the walkie talkie app, had closed its first round of funding. I called CEO Tom Katis, whom I’ve known for about a year now, and then we met at the annual MaiTai kiteboarding event in Maui, an exclusive gathering of entrepreneurs and executives with a passion for kiteboarding. He was quick to tell me he wouldn’t comment. Of course not, right? Not really.

Many companies actually send out press releases announcing their funding when the time is right. So while he may not have wanted to say something prematurely when the trade press was buzzing, they would in time.

Then again, Tom Katis has a different philosphy than many other executives of consumer app companies that depend on media to get the word out about their product to grow their user numbers fast. During my on stage interview with him at this year’s MaiTai event, he explained his philosophy on media and how it can actually hurt a company’s ability to spot problems early.