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 “There is no argument. Facebook is a mobile company.”

Mark Zuckerberg, January 30, 2013

 

 

In yesterday’s Facebook earnings call, Mark Zuckerberg fell over himself to say that the social network understands the crap out of mobile. “I want to dispel this myth that Facebook can’t make money on mobile,” Zuckerberg said. “It may have seemed like that a year ago, because we weren’t really trying yet.” For the first time, he noted, more people use Facebook on mobile every day than desktops.

Just to drive home what Zuckerberg sees, check out the series of graphs below. It’s a pity for Facebook, however, that it will likely never be able to tap into one of the biggest parts of the world’s mobile future: China.

First from Business Insider’s research unit in a report published last night:

Web vs Mobile

App Store downloads

Screen Shot 2013-01-31 at 8.58.33 AM

Mobile traffic Mobile traffic 2013 Smartphones vs PCs

Mobile internet in China China largest smartphone market

Then from App Annie‘s January findings, which show app revenue increasing sharply, especially in Asia:

iOS revenue increase

Google Play vs iOS revenue

Google Play revenue

And of course, Facebook’s own numbers:

Facebook mobile only Facebook mobile MAU

No wonder Facebook is looking to Asia to find new ideas for mobile.

[Image Credit: Wikimedia]