Can a company’s culture be quantified, analyzed, and categorized? And, if it can, could that information help recruiters and job-seekers find positions that play to the advantages of an employer’s culture and an employee’s personality? Those are the two questions that TechStars Cloud-backed Good.co is hoping to answer with its public debut.
Good.co is “really based around this idea that there’s really no such thing as a bad employer or bad employee” says CEO and co-founder Samar Birwadker. “When things don’t work out it’s primarily because someone was a bad fit,” he adds, citing a study claiming that some 89 percent of people who leave a job within 18 months of being hired do so because of “attitudinal reasons.”
Maybe the best way to describe Good.co is as the lovechild of eHarmony and LinkedIn. Users create their own profiles by answering a series of questions and connecting their Facebook or LinkedIn accounts, which are used to verify that someone works where they say they work. They are then assigned “archetypes,” which are used to determine their cultural fit — measured by what Good.co is calling FitScore — with a company.
Good.co then fetches job listings from LinkedIn and orders them by FitScore. The company currently determine’s a company’s archetype through a combination of brand perception research with “about 5,000″ users and other data (the number of employees, when the company was founded, etc.), but Birwadker says that the goal is for these profiles to change and become more accurate as users sign up for the service.
The company is currently trying to appeal to so-called passive job seekers — people who, for whatever reason, are unhappy in their current position — as Birwadker admits that cultural fit is probably not the first priority for someone who desperately needs a job, fast.
Good.co is essentially eHarmony or OKCupid for job-hunting. Users can check out companies’ profiles, see what they’re like, maybe flirt a little (or whatever the corporate equivalent to that is) and then, if everything works out, go from there. The company plans to monetize this corporate flirtation by appealing to small-and mid-sized recruiters who could use the service as a sort of cultural filter that considers the person, not the resumé, for a position.
PandoDaily readers can access Good.co by clicking the “Have an access code?” link on the homepage and entering the code “goodcopando”.