As we wade through a sea of torn-up brackets and broken dreams on our way to the final days of the NCAA men’s basketball tournament, we wanted to take a step back and examine the economics behind America’s insane college basketball obsession.
Last year, March Madness eclipsed all other “Big Four” sports events in ad revenue (even the Super Bowl), bringing in a whopping 1.15 billion from advertisers. But where does that money go? How much do schools get? And is it enough to justify the huge athletic budgets and coaching salaries?
Our latest music video provides answers to these questions, all set to the glorious sounds of Super Nintendo basketball.
[Video by Explainer Music]
[Homepage image via Erik Charlton]