LUXr Brings Lessons from Silicon Valley to Entrepreneurs Around the World

By Nathaniel Mott , written on March 10, 2012

From The News Desk

Entrepreneurs shouldn't be denied access to information or forced to re-learn lessons that companies in Silicon Valley have already gleaned, absorbed, and assimilated into the general knowledge pool known as "common sense," simply because they aren't based in San Francisco. LUXr, founded by Adaptive Path CEO Janice Fraser, is bringing this knowledge from Silicon Valley and making it accessible to entrepreneurs around the world.

LUXr began as a 10-week program for a small group of startup companies referred by top VCs, aiming to bring the lessons from Silicon Valley and the Lean Startup movement to entrepreneurs via in-person training sessions. Even after the program expanded to New York, London, and Tokyo in just 18 months, the founders were unhappy with the number of entrepreneurs that couldn't attend the program due to geographical location and financial cost. From this frustration the LUXr Core Curriculum was born.

Consisting of online videos, a hands-on toolkit, online support, and simple orientation tools for mentors and accelerator organizers, the LUXr Core Curriculum is a four-week-long virtual work session designed to bring the LUXr lessons to entrepreneurs that would otherwise be unable to learn from Silicon Valley.

Currently in use by companies across the United States, Europe, Asia, and Latin America, the Core Curriculum is shipping now to accelerators around the world; entrepreneurs waiting for direct sales will have to wait for the product to launch in Fall of 2012 before they can get access to the program. The curriculum costs just $395 per person, which is significantly less than it would cost to ship someone out to San Francisco and allow them to learn from some of the great minds in this industry.

With the growing emphasis on our global economy and the amount of exposure that startup companies based anywhere in the world can receive, tools like LUXr are key to ensuring that there isn't one geographical area with a clear advantage over others and enabling great ideas to originate and flourish from anywhere. The democratization of information might reduce certain areas' overwhelming influence in the technology space, and can lead to even more excellent companies being founded and products being released. The current alternative, watching good ideas fail because of a lack of entrepreneurial know-how, is a dangerous alternative that can stifle and confine innovation to one small area.

LUXr has raised money from investors Dave McClure and 500 Startups; Janice Fraser declined to specify the amount. Eric Ries, the author of The Lean Startup, said: "I have met a numer of entrepreneurs who have been brought through the LUXr program, and I've witnessed first-hand the positive impact it has had. I'm extremely excited to see what will happen when this toolkit is made more broadly available in the startup ecosystem."

LUXr is based in San Francisco and has raised an undisclosed amount in venture capital in less than 18 months. Companies that have utilized the LUXe program have raised $50 million in investments.