Ben Lerer on What's Next: No "Thrillista," Likely Gadgets and Electronics
Don't expect a "Thrillista" says Thrillist CEO Ben Lerer at tonight's PandoMonthly New York.
"We don’t have the confidence to think that we know how to talk to women," says Lerer, a bottle of Budweiser by his side.
Lerer tells Sarah Lacy he's planning to enter new verticals using Thrillist's $13 million series A. The company is looking closely at the site's data, which so far supports building out gadgets and electronics, travel, music, fashion, and extending its reach in food an drink.
"I think that potentially, in the future, there could be an M&A opportunity down the road," says Lerer.
Lerer says he's not looking to create a Thrillist empire without bringing along his core audience of "dudes." In 2010, the daily recommendations site acquired men's fashion ecommerce JackThreads, and today it's 65 percent of Thrillist's revenue. The relationship began when JackThreads became an advertiser on Thrillist.
"I'm not saying let's go buy a bunch of shit. We knew JackThreads and Thrillist would mesh well because we had data to support it," says Lerer. "As we look at other properties, we have to be just as careful that it's a special brand and CEO with something that will fill a need for our audience."