Trendslide Adds "8AM Insight" to Keep Small Businesses on Top of Their Data

By Nathaniel Mott , written on August 20, 2012

From The News Desk

Tech reporters love talking about products that were built to "scratch a founder’s itch." Entrepreneurs that build companies to solve their own problems are often the most passionate about their product and the most likely to note its flaws and what it takes to be great. Trendslide, a data aggregation tool built for the iPhone and iPad, is one of those products.

Co-founder Jeffrey Vocell created Trendslide with Benjamin Petrin after getting sick of having to check with multiple departments every time his boss wanted to know what was happening with his product. Instead of having to ask this question of different departments every time he wanted to know something, Vocell decided to create a service that would integrate with larger companies' APIs and make that information instantly available. Vocell and Petrin worked on Trendslide in their spare time until March, when Incutio and a number of Dyn executives made a $100,000 investment in the company.

Trendslide’s newest version pulls data from Google Analytics, Twitter, Facebook, Shopify, and a number of other sources and makes them available on iOS devices. The app was built to make it easy to check data from a user’s mobile phone. Trendslide won’t tell users what to do with their data, but it will allow users to capture a bird’s-eye view of what is happening with their company to make more informed decisions.

The company has also developed what it calls “8AM insight,” a daily notification that tells users what their stats look like. The notification may be a warning that says “Hey, your Facebook likes have been declining for the last month” or good news, like “You’ve been steadily gaining new Twitter followers.” These notifications could become tedious, if they came in constantly throughout the day, but a simple, at-a-glance morning refresher strikes a balance between too naggy and not naggy enough.

Trendslide is currently caught between two different markets. Enterprise customers are on one side, and they demand data that Trendslide doesn't currently offer. Casual users, on the other hand, may not be all that interested in their Twitter or Facebook data. Vocell says that the company's main audience is smaller ecommerce businesses, and that Trendslide won't be mobile-only forever. Eventually the company plans to build a Web-based application that offers more data for larger (think 20 to 250 people) clients, but right now they're focusing on catching the small fish.

Focusing on mobile first will definitely be a boon for Trendslide, as it seeks to reach a larger audience. People can become fiends for statistics, when the numbers they're watching are important – combine that with the ability to check those stats in line at the grocery store or first thing in the morning, and you've got the recipe for heavy engagement.