Apple Event Wrap-Up: a New iPhone, New iPod Touch, and More

By Nathaniel Mott , written on September 12, 2012

From The News Desk

Apple took the stage at the Yerba Buena Center for the Arts today to announce the new iPhone, a new, "don't call it an iPod touch" touchscreen iPod nano, and an update to the real iPod Touch. The company has thrown a lot of information out into the ether, and we've gathered some of the most pertinent information below.

Apple by the Numbers:

Tim Cook started the event with a few #humblebrags:

Regarding the Apple Stores around the world:

  • 13 countries on Friday
  • 83 million visitors last year
About Mountain Lion:
  • 7 million Mountain Lion downloads
  • 27 percent marketshare, laptops
  • #1 for last 3 months
About the iPad:
  • 17 million iPads sold from April-June
  • 84 million sold through June
  • 62 percent marketshare last year
  • 68 percent marketshare this year
  • 91 percent Web traffic
About the App Store:
  • 700,000 apps in the App Store
  • 250,000 specifically for the iPad
  • 90 percent of apps downloaded every month
  • Average user uses more than 100 apps
Combined iOS sales: 400 million

The iPhone 5

Form Factor:

  • 18 percent thinner than the iPhone 4S at just 7.6mm
  • 20 percent lighter, clocking in at 112 grams
  • 4-inch display with 44 percent more color saturation and integrated touch sensors
  • "Ultrafast Wireless" with HSPA+, DC-HSDPA, LTE, and "super WiFi" capabilities
  • A new A6 chip, which is 22 percent smaller and twice as powerful as the chip in the iPhone 4S
Battery Life: The company is claiming that it has exceeded the iPhone 4S' battery life, claiming:
  • 8 hours of 3G talk time
  • 8 hours of 3G browsing
  • 8 hours of LTE browsing
  • 10 hours of WiFi browsing
  • 10 hours of video playback
  • 40 hours of music playback
  • 225 hour standby charge
  • 8 megapixel sensor
  • Backside illumination
  • Hybrid IR filter
  • Five-element lens
  • f/2.4 aperture
  • Panorama mode
  • FaceTime chats are now in 1080p
  • Facial detection is included
  • Improved video stabilization
  • Wireless network -capable (unless you're on AT&T)
  • Redesigned, 20 percent smaller speakers
  • Wideband audio
  • Noise canceling earpiece
The New "Lightning" Connector:
  • All digital 8-signal design that is 80 percent smaller than the previous 30-pin connector
  • Made an adaptor (of course)
iOS 6:


  • Developed a search engine for "over 100 million" places of interest
  • Turn-by-turn directions
  • Satellite imagery
Notification Center:
  • Tap to Tweet or post to Facebook
  • Added a new fullscreen mode
  • iCloud tabs keep browser tabs in sync across the iPhone, iPad, and Mac
  • New "VIP" feature that collects messages from designated contacts in a separate inbox
Photo Stream Sharing:
  • Allows users to share photos with friends, either directly or via iCloud
  • New integrations that provides more data on sports, restaurants, and movies
  • Post to Facebook from Siri
Release Info:
  • Same price as the iPhone 4S: $199, $299, $399
  • The iPhone 3GS has been kicked from the lineup, the iPhone 4 is the new "free on contract" model
  • Pre-orders start on September 14, ship on September 21
  • Will be available in 100 countries and on 240 carriers by the end of the year
  • iOS 6 will ship on September 19, and runs on the iPad 2, new iPad, iPhone 3GS and newer, and the iPod Touch (4th Generation) or newer
  • Number one music store in the world available in 63 countries
  • Redesigned the iTunes Store on iOS devices because 2/3 of downloads come from Apple's post-PC products
  • Improved search results
  • Share to Facebook and Twitter
  • 200 million iTunes in the Cloud customers
  • Introducing a new, more intuitive app for the Mac
  • Available in "late October"


  • 350 million iPods have been sold
iPod nano:
  • Redesigned the iPod nano (again) with a larger display
  • Device is 5.4mm thick, has a multi-touch, 2.5" display, and is available in 7 colors
  • Integrated FM tuner, video playback, pedometer, and Bluetooth capabilities have all been added
  • Sports the new "Lightning" connector
  • "The longest battery life we've ever had in a nano"
iPod Touch:
  • 6.1mm thick, all-aluminum redesign that weighs 88 grams
  • Same 4" display as the iPhone 5
  • Added the A5 (yes, you read that right) chip
  • Added AirPlay functionality
  • Added support for Siri
  • Added the "iPod touch loop", a wristband that pops out of the device when you press on it
  • Now available in five different colors
Release Info:
  • The new iPod nano and iPod Touch devices will be available in October
  • Prices are as follows: iPod Shuffle: $49, iPod nano 16GB: $149, iPod Touch (4th Gen): $199-$249, iPod Touch (5th Gen): $299-$399
To summarize, Apple has announced the new iPhone 5, a new, taller iPod Touch, an iPod nano that, being the shape-shifter that it is, now has a small multi-touch display, and upgrades to the company's software. Some of the goodies (the iPhone 5, iOS 6) will be available next week, but many of today's announcements won't ship until some time in October.