SnapLogic's new Cloud Integration Platform is an olive branch to enterprise IT departments

By Michael Carney , written on October 9, 2012

From The News Desk

Enterprise cloud integration company SnapLogic built its reputation as one of the simplest and most efficient ways for businesses to connect legacy on-site software systems with cloud applications. At the center of this messaging has been the idea that premade “Snap” integrations make the system so simple that it’s accessible non-technical personnel in departments such as marketing, HR, or finance.

Today, the company is taking steps to appease the IT departments that it has historically sidestepped with the release of its “Enterprise Integration Platform.” With the new platform comes the ability to integrate with multiple servers simultaneously, rollback support, smart server shutdown options, and a new and improved administrative interface.

The message being sent is, CIO’s we love you and we want SnapLogic to make your lives easier, not more difficult.

“We’ve heard from several Global 2000 CIOs and architects that most of today’s cloud integration solutions fail to meet the needs of true enterprise-scale integration projects,” says SnapLogic product management and strategy principal Zeb Mahmood. “SnapLogic is happy to fill that gap with a platform that speeds cloud adoption by blending the sophistication and reliability expected of enterprise technology with the agility and flexibility of the cloud.”

It’s great that SnapLogic empowers users across an organization to make the most of data both on the cloud and in legacy systems. That said, for companies that cannot afford a second of downtime, it presents a potential IT nightmare.

One of the most welcome features of the new Integration Platform should be the ability to rollback integration changes to a previous stable state, similar to the familiar “System Restore” feature in Windows. Along the same lines, “smart shutdown” of SnapLogic servers will stop new integration jobs from starting while waiting for the completion of existing jobs, thereby reducing the probability of mid-stream terminations.

The latest SnapLogic platform also adds the ability to support multiple active servers and mirror metadata across each at all times, meaning that should any one server become unavailable, another can take over automatically – a potential game changer for IT managers whose performance evaluation is measured in minutes of downtime.

Bringing it all together, the company’s new browser-based interface allows administrators the flexibility to perform user management tasks from anywhere. The ultimate goal is that individual departments can manage their own integration projects, without central IT groups sacrificing control over the broader enterprise integration layer.

SnapLogic integrates with more than 150 cloud applications via its SnapStore, including ubiquitous names like Box, NetSuite,, Oracle, and SAP. Most recently, the company has added “Snaps” for Amazon S3, CheetahMail, Google Apps, Splunk, and Yelp, among others. The company is working to add additional industry specific, and

Less than three weeks ago, the six-year-old San Mateo-based company announced $20 million in series C investment, bringing its total funding to date to $34.8 million. Notable investors include Ignition Partners, Triangle Peak Partners, and Andreessen Horowitz, each of which told PandoDaily at the time that they expect the company to challenge industry titans Tibco, IBM and Oracle, with a very real shot at achieving a billion dollar valuation.

Moving businesses to the cloud is big business, and one that requires a flexibility to support a wide variety of systems, objectives, and timelines. SnapLogic is well on its way to becoming a de facto solution in this space, an objective that is furthered by today’s platform launch and the improved ability to meet the needs of both the IT and business departments within client organizations.

As foudner and CEO Guarav Dhillon said at the time of SnapLogic’s recent financing, “This is a solution for enterprises heading to the cloud that has gone from nice to have to a must have. When companies were adding one cloud application, it was nice. Now that they’re are adding multiple applications, it’s absolutely essential.”