Oooof! Repeat of the "Real Housewives" wildly outperforms in the old time slot of "Startups: Silicon Valley"

By Sarah Lacy , written on December 6, 2012

From The News Desk

I refuse to tune in and watch Bravo's "Startups Silicon Valley." I just won't reward Randi Zuckerberg's "Love us or hate us; we don't care! Just watch and help me make money!" mentality.

But what I do tune into -- religiously -- on a weekly basis is my new favorite blog, What a glorious world the blogosphere is! No matter how niche your obsession, there's a blog for that.

I usually keep the chuckles to myself as I watch the ratings for the show sink like a stone week after week. Lest you think I'm just being petty, check out the latest media organization to weigh in on how damaging the show is for actual entrepreneurship, as well as our original posts about why we hate this show here and here.

I keep seeing various cast members trying to spin a narrative that the show is going well, because of all the controversy. So I figured, let's just disabuse anyone of that right now with some actual ratings data.

Here was last week's nugget:

Just awful ratings for Start-Ups; Silicon Valley, as not only did they fail to benefit from the improved RHoBH [Real Housewives of Beverly Hills] lead-in but their ratings week-on-week declined dramatically. RHoBH improved their ratings by over 25% with an additional 478,000 viewers yet SUSV saw their ratings decline by 15.2%, to just 512,000 viewers in total and a low of 340,000 people aged 18 to 49 years (demo rating of 0.30). Their lead-in percentage; only retaining 21.77% of RHoBH’s viewers is the lowest level of their season and must be worrisome to Bravo. These sort of ratings aren’t conducive to Randi Zuckerberg spreading her Start-Ups franchise to New York City like she had hoped.
This week's BravoRatings dispatch talks about the reason the show was pulled from its Monday time-slot, and how much better Monday fared without it. According to a screen-shot sent by a friend, Hermoine Way used Facebook to spin it as the show getting rewarded with a better slot. You know, just in time to air the episode where she apparently wears a strap-on to a party potential investors attend. God, that is just sooooooo Silicon Valley, isn't it? If I had a dollar for every pitch when someone came in wearing a strap on... had a slightly different explanation for the move:

Bravo Media decided to pull Start ups Silicon Valley from the Monday 10pm time slot where it had averaged 583,500 viewers (18-49 demo 0.30) and replace it with a repeated episode of RHoBH which drew 960,000 viewers with 0.40 in the 18-49 demo.
No word yet on how it fared on Tuesday, but if a better lead in and a strap-on didn't solve the problem, I'm sure moving it a night will. Or maybe the show is just awful.

I won't post updates regularly, but those enjoying the train wreck should bookmark the excellent

[Broken television by jdbartlett.]