Square VP Jared Fliesler joins Matrix Partners as a general partner

By Michael Carney , written on March 7, 2013

From The News Desk

A week ago it was reported that Square VP of user acquisition and business operations Jared Fliesler would be leaving the company. At the time, the official word was that Fliesler would “take some time off,” while sources told Business Insider that he was headed for a role in venture capital. It didn’t take long for the other shoe to drop, as we’ve learned today that Fliesler will join Matrix Partners as a general partner.

“Only an incredible opportunity could get me to leave Square, and that’s what I found at Matrix,” Fliesler says. “I want to have the biggest possible impact and I can do that best by working closely with entrepreneurs to solve their most pressing problems at the whiteboard. Matrix not only values but expects this type of active partnership; it’s not a firm that simply writes a check and walks away.”

In his 18 months at Square, the 28 year old entrepreneur helped grow the payments company from 800,000 to more than 3 million accounts and extended its retail availability from a few hundred locations to nearly 40,000. Prior to his role at Square, Fliesler was a general manager at Slide after that and a director of product management at Google following its acquisition of Slide in 2010.

In his new role, the young executive will focus primarily on early-stage companies regardless of vertical, while helping the firm’s later stage portfolio companies with growth and product strategy.

“Jared thrives on resolving complex issues unique to emerging tech companies,” Matrix’s Dana Stalder says. “He’s an expert at helping small teams scale, navigating through product changes and implementing creative marketing techniques.”

Matrix has raised multiple funds totaling several billion dollars in its 30 year history, including recently those focused on China and India, and has has seen 50 companies exit by IPO and another 75 by M&A. The firm has offices in Cambridge and Waltham, Massachusetts, New York City (where Fliesler will work), Mumbai, Beijing, and Shanghai. Matrix’s notable historical investments include Apple, SanDisk, Tivoli, and Veritas, while more recently the firm has backed Gilt Groupe, Zendesk, textPlus, JustFab, Huddle, Fuze Network, Affirmed Networks, and Skyfire Labs (recently acquired by Opera Software).

In other recent news, Matrix added Hotwire co-founder and former TaskRabbit CEO Eric Grosse and former Yahoo advertising exec James Beriker as entrepreneurs in residence.