Pivotshare juices up its video content platform (so creators can actually make money)
Lately, there has been a growing anti-YouTube sentiment. It's been lurking for awhile, but it was recently captured by a Jason Calcanis post titled "I aint' gonna work on YouTube's farm no more."
He argues that content owners who invest solely in YouTube are investing in their own demise. He turned down YouTube for the same reasons many professional content creators complain about YouTube. The site charges a 45 percent "tax" on any ad profits, doesn't offer its channels any marketing support, has no direct sales force, and frankly he doesn't trust the network.
Companies that help content creators get off of "YouTube's farm" with paid video contant seem to be multiplying by the day. There is VHX, Chill.com, Gumroad, etc.
Pivotshare is one of those companies -- the first one, actually. The company has been working on this problem since 2010, launching last summer as a platform where content creators of any kind can monetize their creations. On it, anyone with video content can sell directly to their fans. As the focus narrowed, Pivotshare decided to stick with video content.
Today, the company has improved its platform in a major way. Before Pivotshare's hundreds of users had to host their content on pivotshare's website.
Now, the company offers what is essentially a white label option allowing content creators to host and sell their video content without the interference of a third party vendor. Pivotshare's branding is completely removed. Content owners can also easily create their own apps for hosting and selling content for iOS and Android. This puts content creators in control of their own platform, essentially. They get analytics and they have access to all of the customer information.
"With every competitor we have on that space, when you get to "buy now," it pops open a new window and takes you to the company's site," says Pivotshare CEO Adam Mosam. "We really tried to get out of the way. We're more of a tool than a destination."
With this model, publishers control the pricing and only pay when they sell anything. They can sell their content, which is often instructional, by pay-per-view, purchase/download, monthly subscription, tip jar or any combination of those, directly to their fans. Pivotshare takes a 30/70 split of revenue.
Currently "hundreds" of clients are selling their video content on Pivotshare, including former UFC heavyweight champion Bas Rutten. Previously Rutten sold his instructional content via DVD, but wanted to move to digital distribution. Thus, Pivotshare.
"I don't believe anyone has unlocked the solution to what the future of video holds, but everyone is aware that the tides are shifting," Mosam says.
Pivotshare raised $1.6 million in seed funding from Townsgate Media last year.