Job hunting site Collegefeed offers "Pandora-like" suggestions to help applicants discover new potential employers

By Erin Griffith , written on July 19, 2013

From The News Desk

By now, we're used to getting algorithm-generated results. Given how much information we share our social networks, browsers and phones, we've come to expect personalization. Each day get personalized news, personalized shopping results, personalized search results. We're living in a filter bubble. So it's not surprising that personalization would creep into every aspect of our lives, including our job hunt.

Collegefeed, a job hunting site founded by former Google head of product marketing Sanjeev Agrawal, has engineered a way to do that with its latest feature, a recommendation engine for companies. Since Collegefeed is focused primarily on recent college grads, they're often unsure of where to start looking. Most college kids aren't all that familiar with the landscape of American companies; they all want to work at Apple, Google or Facebook.

Collegefeed hopes to help them discover plenty of similar but lesser-known companies that might be a good fit for their interests with its recommendation engine. For example, when they browse for jobs at Facebook and Google, they're also recommended to look at Etsy, Warner Music Group and Harman. The idea is to help lesser-known companies, many of which don't have a presence on college campuses, get in front of job-hunting students. The feature rolls out today.

"Companies have problems with branding themselves to this generation," says Agrawal. For that, Collegefeed sells personalized pages with detailed company information and promotions around hiring and recruitment. Ebay's page is a good example of this -- the company also pays Collegefeed to run contests and challenges related to recruiting.

The site also provides job hunters with a personalized feed of activity from companies posting new jobs and events (like Google Hangouts with industry experts). Like a social network, users can follow companies as they're deciding which they might be interested in joining. Perhaps most useful is a search-able database of interview notes. Candidates provide anonymous debriefs on interviews they've done, with useful information like the types of questions asked, whether they got the job, how much they prepared and

The job hunting and recruiting industry is a crowded one, with plenty of new entrants vying for a bite of LinkedIn's ever-growing revenue from recruiters. Some quickly struck out -- WorkFu, for example, was shut down and then acquired.

Collegefeed hopes to differentiate from the dominant player, LinkedIn, by targeting recent college grads. The theory is that they're not as active on LinkedIn because the don't yet have a professional network or much of a resume to brag about.

Collegefeed's bread and butter, though, like many job-hunting sites, is through job postings. Companies like YouTube and AdRoll pay to post jobs promote their postings via subscription fee or as an agency model.

Under 10,000 students have signed up for Collegefeed, Agrawal says. The site is bootstrapped and been live in beta since March.

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