Shoppable bookmarking site Wantworthy shuts down

By Erin Griffith , written on November 20, 2013

From The News Desk

Last year I used WantWorthy to organize my Christmas shopping lists. The site offered a nice product bookmarking tool which was very similar to Pinterest.

The nice thing about WantWorthy, though, was it would alert you when a product you'd bookmarked went on sale. Or it was meant to, at least. I never got these alerts, but I liked it anyways, because I could organize my Christmas lists in secret. And then Pinterest went and introduced private boards.

Competing with Pinterest is not easy. For that reason, I wasn't terribly surprised to find, when I went to find last year's Christmas lists, that WantWorthy had disappeared.

Still, usually a startup gives you some warning when it's about to disappear. With this shutdown, there was no heads up on its Facebook or Twitter accounts, and no email to users, either. The company appears to have closed up shop around October 7.

In July, WantWorthy launched Fresh, a shopping app. That has since been pulled from the App Store, according to App Annie.

WantWorthy had raised $1 million last August from RRE Ventures, Google Ventures, Quotidian Ventures and angel investors. The company's CEO did not respond to emails.

WantWorthy is a graduate of TechStars NY's second class of startups.