Golden Globes mocks Netflix and Snapchat, showing Silicon Valley has arrived in Hollywood

By Carmel DeAmicis , written on January 13, 2014

From The News Desk

Last night Amy Poehler and Tiny Fey hosted the Golden Globes for the second year in a row. Per the charming duo's usual, they killed it. Press are calling it, "the best Golden Globes opening monologue ever! Or at least since last year, when [they] hosted the show."

The jokes ranged from poking fun at George Clooney ("Gravity is nominated for Best Film. It's the story of how George Clooney would rather float away into space and die then to spend one more minute with a woman his own age") to dissing Hollywood ("We are hosting the Golden Globes for our second time. Because this is Hollywood, and if something kind of works, they'll just keep doing it until everybody hates it!").

But the closing line held the most relevance for any techies not glued to their TV sets last night.

Amy Poehler joked, "A lot of nominated shows this year are actually on Netflix. House of Cards. Orange Is the New Black. Enjoy it while it lasts, Netflix. Because you're not going to be feeling so smug in a couple of years when Snapchat is up here accepting Best Drama."

An awards show dig is not only great PR for the companies, it's also proof that Hollywood is sitting up and taking notice of them. That's not surprising in Netflix's case, of course, since the company has been relentless in disrupting the industry. But for Snapchat, it's a bit of a surprise.

Poehler's joke has another layer of meaning. It's humor is based on the idea that Hollywood once saw Netflix the same way Netflix might see Snapchat: As an inconsequential "app" that isn't particularly relevant to the TV and film industry.

My how times have changed. In September Netflix won its first Emmy for Best Director: House of Cards.

And at last night's Golden Globes Netflix had another historical evening, winning its first ever Golden Globe (Best Actress: House of Cards, awarded to the talented Robin Wright). It was a significant moment for Netflix, even though it failed to win the five other awards for which its series were nominated.

Both the joke and the win represent something bigger: Silicon Valley's grip on Hollywood power is slowly tightening. As we've covered, Hulu, Netflix, and companies like Aereo are taking on the way things have traditionally been done. Although initially content to simply serve as a Hollywood conduit, these companies are venturing into original content production more and more. The Golden Globes win for Netflix is no small feat: It represents the beginnings of industry legitimization.

If Poehler and Fey's crack is any indication, it's something Hollywood is not entirely comfortable with.

[Image via NYMag]