Bwa! Wa! Wa! Wa! Waaaah! Waaahhh! (That's brass band for "See you at Southland")

By Sarah Lacy , written on June 3, 2014

From The News Desk

As I've said before, Southland is the amalgamation of everything I've ever loved and hated in a tech conference.

I've talked about a lot of the things I don't like about other conferences. But there's one idea I saw pretty recently at another conference that I've just ripped off wholesale for Southland: The house band from Dublin Web Summit. Something about a live band playing you on and off stage is magical. It was so good, I was shocked so few tech conferences do it.

Of course we are taking it to a ridiculous level at Southland. Our house band is the phenomenal, high-energy High and Mighty Brass Band. (Check out the leg kick at the :31 second mark below.)

There is zero chance you'll fall asleep at this conference. (And, at the time of writing, we only have about 50 tickets left)