European Court of Justice says Apple Store design can be trademarked, annoys Germans. Double win.

By Paul Bradley Carr , written on July 12, 2014

From The News Desk

Some good news for Apple in Europe. The European Court of Justice has disagreed with an earlier German ruling which denied the company a trademark on the layout of its German stores.

A German court had previously argued that Apple's store design was "nothing more than a representation of an essential aspect of that undertaking's business." Which is a lawyerly way of saying "it's just a freaking store."

But in a judgement first published by Court House News, and embedded below, the ECJ held that the fact that Apple's store layout is capable of being represented graphically, and that Apple's store design is part and parcel of the product it is selling, made it suitable for protection.

Here's the full judgement...

Apple Trademark