Winnie’s Sara Mauskopf is a mom and an entrepreneur, not a “momtrepreneur”
Yeah, Winnie-- a site to help parents navigate cities in a family-friendly way-- recently launched. And yeah, sure, it got $2.5 million from some well-heeled Valley backers.
But what really made me want CEO Sara Mauskopf as a guest on my “Uterus is a feature not a bug” podcast was a weird series of Tweets she sent last week about Millennial moms groups:
I assumed she meant, women posting photos of… kids in the bath? Nursing? No, she meant this:
She cropped it for… viewers more sensitive than a bunch of moms.
As a GenX’er who has mostly interviewed other GenX’ers for my book, I’ve been wanting to explore the differences in how Millennial moms think… and it seems there’s quite a difference.
I’m particularly interested, because one hopeful conclusion to my book (spoiler!) is why Millennials-- with their entitlement, their refusal to compromise, their oh-so-annoying view that they are the center of the universe-- just might be what we need to really push for things like equal parental leave between men and women on the private company and federal level.
Mauskopf and I talk about that, why she decided to have kids “young” by California standards (29), how motherhood enhanced who she was rather than “changed” who she was, and how she survived a year of a new startup, a new baby, and a sick husband.
We also talk about the “momtrepreneur” stigma. Not only is it an almost impossible word to say, most male investors smirk when they try to say it. It implies “a side project.” While starting Winnie, Mauskopf and her co-founder Anne Halsall had to explain repeatedly that this was not a side project, that it was a real and scalable business, and answer questions like “Who is going to take care of your children?” that new fathers never seem to be asked while fundraising.