Lots of chatter today about Amazon's potential purchase of American Apparel, just days after a similar bursts of chatter about the company's move to open even more bricks and mortar book stores, just after the announcement of their checkout-free retail experiment, not long after they rebooted Top Gear and trounced the BBC's own version of the same show... oh, and, just as the American Apparel rumor was breaking, the company won its first Golden Globe.

Kindle, AWS, Prime, the creepy Echo... Say what you like about Amazon - and between the Echo, CIA contracts and Jeff Bezos' gladhanding with Trump, there's a lot to say - but this is not a company unwilling to make big and interesting bets. See also Bezos himself who, despite his Trump coziness, appears to be succeeding in his quest to revitalize the Washington Post’s business while also allowing editors to reposition the paper as the most respected Trump-critical paper in the country.

Given all of that, it seems odd to me that there remain so many Apple fanboys and so few Amazon ones...