I'll admit it, the first thing I thought when Snap unveiled its magic eraser this week was that a company losing as much money as Snap is should think twice about using that name.

I mean, Mr. Clean sells a magic eraser, but P&G is steadily profitable and besides, who's going to mess with that guy? When Snap introduced its own (kludgy) magic eraser one day before its first ever earnings report, the company basically let the snark write itself: It erases everything but red ink! Facebook is building its own magic eraser to use on Snap! Investors magically erased $(fill in the blank) billion from Snap's market value! And so on...