The iPhone company would like you to know it's about more than just the iPhone.

Because, after all, Apple is seeing strong revenue growth in Macs, the App Store, iPads, Apple Music, Apple Watch, iCloud – iCloud! - and yet all investors want to focus on is the iPhone.

Investors have a point. Apple tends to make about two thirds of its revenue from the iPhone. In the last nine months, it's sold 170 million of the handsets for about $660 a piece. And that during a period when it seemed like most of the world was holding off on buying a new iPhone until it sees what Apple can do with the iPhone 8....