Sitting at SFO at 8am last Friday morning, I was surprised to look up from my Us Weekly and discover I had been transported to an episode of Jersey Shore.

“Ey, fuck you man.”

“No, fuck you.”

The whir of a blender. A female voice and then, apparently in response...

“You wanna banana smoothie? You like a big banana?”

If you’re like me - that is to say, old - you might not be familiar with “Joe & The Juice”, a Dutch-owned chain of coffee shops and juice bars which have recently begun “rolling out” across America. Including, apparently, to the International Terminal of San Francisco airport...