No category has seen a greater volume of deals in recent years than the money companies trying to “solve dinner.” Exactly two have gone public: Grubhub and Blue Apron. And only the former has made being public look pretty doable.
Analysts have continually worried about the competitive landscape surrounding Grubhub-- which is arguably the least innovative, least disruptive, least wildly-over-promising in its rhetoric. Grubhub raised a total of some $84 million in private capital in its pre-IPO life-- less than a single mega-deal.
Grubhub isn’t creating a new market. It isn’t destroying existing incumbents. It’s merely making it easier to order takeout online, in a way that restaurants fully cooperate with. It will let restaurants deliver, or its network will deliver. The benefit of that structure, says CEO Matt Maloney, is that over 10,000 restaurants have no delivery fee. “That’s impossible to offer and have a sustainable business with anyone else,” he says. “It’s a $10 fee on the VC-funded platforms and we see more than 10,000 restaurants with no delivery fee on ours...”