Sunday night's Emmys underscored something that's grown increasingly apparent in the past few years: to be successful in video is to be over the top.

Hulu, aka the little Netflix-wannabe that could, took home four primetime Emmys, including the top award for best drama. Netflix won four Emmys for three different shows. HBO won ten, a bigger haul than anyone,else, including top awards for comedy and miniseries. Throw in the creative Emmys and these three garnered a collective 59 awards...