Having tried to sell itself for some $8 billion or more—double its last valuation—and failed, the question will become what investors do next. Does SoFi's price increase, despite the fact that the scandal reportedly caused the company to shelve plans to obtain a banking license, which would have boosted its valuation significantly?
In other words, morality aside: These actions have directly cost investors money... but do incoming investors care?
This is a test for investors: We know they don't believe the copious data showing that diversity makes companies better, as un-diverse companies are routinely rewarded with higher valuations, and there's no real pressure coming from VCs to change that.
But what about toxic cultures of harassment and sex in the workplace? When your culture is so admittedly broken that your CEO has to leave...