Regular Pando readers know we have a saying here: When a tech company tells you something is “too hard” what they are really saying is they don’t prioritize it.

These are companies that are tunneling through the earth to hurtle us between cities faster, companies colonizing the moon, companies beaming Internet down from planes, companies who have organized all of the world’s information, and connected billions of people around the world.

What’s more: Silicon Valley is known as a place that tackles “hard” problems. Since when did difficulty become an excuse here..?