“He won’t stop raping me… RU there?... It’s my dad.”

It’s a text message Nancy Lublin will never forget. While some companies may  have to hammer home their corporate mission everyday to employees and  the press, Lublin’s central mission for Crisis Text Line is a clear daily imperative. Her team is saving lives. “That person is who we built this for,” she says.

The metrics for tracking success at Crisis Text Line are as impactful:  Their texts have a 97% open rate, their satisfaction rate is 86%, and  65% of the people text the word, “Thanks.” Bear in mind, these are  people contacting the site in a moment of crisis...