Sallie Krawcheck is one of my favorite entrepreneurs. I finally got to meet her last year after many years following her career as one of the most senior women on Wall Street. A 2002 Fortune Magazine cover put her face as the hope of trust on Wall Street with a headline: "The Last Honest Analyst."

Indeed, she was fired in 2008 from Citi because she wanted to bank to reimburse clients for bad investments that were the bank’s fault. Or as she put it in an on stage interview in 2016, “I was fired for being a woman,” because women are more focused on relationships and long-term outcomes than men on Wall Street.

What do you do when you reach the pinnacle of your career– farther than almost any other woman in Wall Street has climbed– and then get fired for doing the thing that made you famous? You start a new company, entirely aimed at women, and built off of those same “female” values that got Krawcheck dismissed five years ago...