Any large company is going to be seen as sometimes good, sometimes bad, but rarely has that tension played out so dramatically – and so weirdly – as it is right now with Facebook.

All along, Good Facebook and Bad Facebook have been at odds. Early on, its founder called users who trusted him with data “dumb fucks.” But Facebook's mission became one to “make the world more open and connected.” But Facebook repeatedly angered users with intrusive privacy policies. But Facebook keeps saying it's sorry and vowing to fix things. But Facebook's lax privacy helps sway elections. But look! Facebook delights investors with record revenue and profit...