Latest articles Monday October 19, 2020

  1. 'Picking a fight' with Apple was always Basecamp's marketing strategy

    “If you think a competitor sucks, say so. When you do that, you'll find that others who agree with you will rally to your side. Being the anti-______ is a great way to differentiate yourself and attract followers.”

    By Aimee Pearcy

    From the Apple desk

  2. Lessons Learned from Shutdown Startups - Part 1

    There is a newfound appetite for consumer internet products and services. People are exploring what the "new normal" means to them and what products can help them get there. From 2016-2019, it felt like we were at peak app, but today we are downloading apps again.

    By Greg Isenberg

    From the Startups desk

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